At Frugi, a UK-based ethical and organic baby, children’s and mum’s clothing brand, we’ve got a fair few parents on the team who know the juggle all too well. They’re making conscious choices for a better planet while wrangling their own kids. Here are some of our stories:
– Rowan, Graphic Designer: “At home, we try to make eco-friendly habits a bit of fun for the kids. We get them involved in little tasks like recycling and composting. They actually love it! We turn it into a game to see who can sort everything into the right bins the fastest.”
– Jeni, Product & Brand Director: “We’re all about hand-me-downs in our family. Frugi clothes are so hard-wearing that they’ve easily gone through my two (now teenage) nephews, my own two children, and now some have been passed to friends with smaller children too. It’s a simple way to cut down on waste, bring some variety to their wardrobes, and save at the same time.”
– Meg, Marketing Manager: “Getting my little one involved in what we do has really helped them be part of the choices we make. We’ve started growing some easy veggies in the garden, and it’s been so much fun teaching them how to take care of the plants. The best part is using what we’ve grown in our cooking!”
Inspired by our team, here are some simple, actionable steps you can take with your kids to make a positive impact:
- Start a Recycling Challenge: Make recycling fun by creating a challenge for your kids. See who can sort recyclables the fastest, or come up with creative ways to reuse items. Use this handy poster as a reminder of ways you can be an eco-hero every day by reducing, reusing and recycling. Download here.
- Create a Capsule Wardrobe: Invest in a few high-quality, versatile clothing pieces instead of a huge quantity of items. Go for timeless designs that are easy to mix and match to create multiple outfits, which is even easier with Frugi’s reversible clothing. This approach not only simplifies daily routines but also helps instil a sense of mindfulness for the planet in your children from an early age.
- Gardening Together: Plant a small garden or even a few pots of herbs on the windowsill. It’s a great way for kids to connect with nature and learn about where their food comes from. Print out our garden markers download to label your fruit, veggies and herbs.
- Go on a Nature Adventure: Spend a day exploring your local park, forest or beach. Pack a picnic, take a nature walk and encourage your kids to observe the beauty around them. We have a handy eye spy bingo you can take with you.
- Look after Our Wild Friends: Teach your little ones the importance of being kind to the animals and creatures we live amongst. Help to create safe spaces for the little creatures that roam our planet by building a bug hotel in your garden or outdoor space and practice identifying little creatures.
- Say Yes! to Zero Waste: Be an eco-hero every day by encouraging children to reduce waste. We’ve even got a handy 31-day zero waste challenge that’s filled with simple ideas and switches you can make as a family to help reduce the impact of waste on our planet.
It’s Their Planet
At the end of the day, it’s the small, mindful choices we make every day that add up to make a significant impact. From opting for GOTS-certified clothing to spending time in nature, every decision we make contributes to a more sustainable future for our children.
So, let’s keep making thoughtful, conscious choices — not just for ourselves, but for the little feet that follow in our footsteps. Because really, kids don’t need more clothes. What they need is more trees, fresher air and cleaner oceans, more joy, more fun and a bright, bright future — for them, and for the planet they play on.
Meg Brown, Marketing Manager at Frugi, leads campaigns and partnerships that reflect Frugi’s commitment to ethical practices and caring for the planet.
